Detailed answer

To keep your skin hydrated and nourished, it is advisable to apply body lotion at least once a day. Ideally, you should apply it after showering or bathing while your skin is still damp. This helps to lock in moisture and improve absorption. However, individual factors such as skin type and environment can influence how often you need to apply body lotion. If you have dry or sensitive skin, you may benefit from applying lotion more frequently, such as twice a day. Additionally, if you live in a dry or cold climate, or if you regularly engage in activities that cause skin dryness, you may also need to apply lotion more frequently. It is important to pay attention to your skin's needs and adjust the frequency accordingly.