Should I apply a serum before or after exfoliating?
Short answer: Apply serum after exfoliating.
Detailed answer
It is recommended to apply a serum after exfoliating. Exfoliating helps to remove dead skin cells and unclog pores, allowing the serum to penetrate the skin more effectively. Applying the serum after exfoliating ensures that the active ingredients in the serum can directly target and benefit the freshly exfoliated skin. This sequence allows for better absorption and efficacy of the serum, leading to improved results in addressing specific skincare concerns.
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