Should I apply a serum before or after toner?
Short answer: You should apply a serum after toner.
Detailed answer
Toner is typically used to cleanse and balance the skin by removing impurities and prepping it for the absorption of other products. Applying a serum after toner allows the active ingredients in the serum to penetrate the skin more effectively. Serums contain higher concentrations of active ingredients which are designed to target specific skin concerns such as hydration, brightening, or anti-aging. By applying the serum after toner, you can maximize the benefits of both products and achieve better results for your skin.
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