Detailed answer

Serum should be applied to dry skin. This allows the active ingredients in the serum to penetrate the skin more effectively. Applying serum on damp skin can dilute the product and reduce its efficacy. Make sure to cleanse and dry your skin before applying any serum. Massage a small amount onto your face and neck, avoiding the eye area, and wait for it to dry before continuing with your moisturizer or other skincare products.