Detailed answer

It is best to apply body lotion on damp skin right after showering or bathing. This allows for better absorption of the lotion and helps to lock in the moisture. Wet skin provides a slight hydration barrier, allowing the moisturizer to penetrate more effectively and leaving your skin feeling softer and more hydrated. Applying lotion on dry skin may not be as effective as it can sit on the surface and not penetrate deeply, resulting in less hydration and potential product waste.