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Jul 13, 20241 min read

What is a serum and what does it do?

Short answer: A serum is a lightweight, concentrated skincare product that targets specific skin concerns. It nourishes, hydrates, and helps in improving the overall health and appearance of the skin.

Detailed answer

A serum is a versatile skincare product that contains a high concentration of active ingredients such as vitamins, antioxidants, and peptides. It has a lightweight and fast-absorbing texture, allowing the active ingredients to penetrate deeper into the skin. Serums are designed to target specific skin concerns like wrinkles, dark spots, acne, or hydration. They work by nourishing the skin with beneficial ingredients that help improve its overall health and appearance. Regular use of a serum can result in a more radiant, hydrated, and youthful-looking complexion. It is typically applied after cleansing and toning, but before moisturizing. Just a few drops of serum are needed to cover the entire face and neck area, making it a cost-effective addition to any skincare routine.

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